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Celebrating 250 Years of America
As America marks its 250th anniversary in 2026, we reflect on the enduring pursuit of freedom and opportunity. The Juneteenth Rodeo represents a vital chapter in that story — celebrating heritage, resilience, and the ongoing expansion of access and possibility for future generations.
RODEO EVENTS
Featuring competitive events for cowboys and cowgirls of all levels.
STEER WRESTLING
RANCH BRONC
CALF ROPING
TEAM ROPING
LADIES BARREL RACING
JUNIOR BARREL RACING
BULL RIDING
LADIES STEER UNDECORATING
RELAY RACES
MARCELLUS THE SINGER
Live performance following the rodeo
In the realm of Southern Soul, where storytelling and emotion blend seamlessly with rhythm and blues, one name is steadily making waves—Marcellus the Singer. Hailing from the deep South, Marcellus is a breath of fresh air for the genre, bringing a new-school edge to an old-school tradition. His blend of heartfelt lyrics and smooth, soulful melodies has endeared him to fans, earning him recognition with several hit songs, including “Toxic Love,” “Country Boy Love Song,” “The Letter,” and the highly popular “Do Me,” featuring Lil Boosie.
Host Hotel
Holiday Inn Express Longview South
Set Rate: Good For Booking UNTIL JUNE 1st - Price Increases After June 1st
$85 plus Tax for Kings/Queens
Link for Reservations:
Book Room Now
* No trailer or RV parking available. Ubers available for transportation (personal responsibility to book)
* Pet Friendly with a $50 deposit
Complimentary breakfast available
For contestants & spectators during the weekend of June 19 - June 21
Must specify Juneteenth Rodeo in the request for a room via phone call.
Address:
711 N Access Rd Longview Tx 75602
Contact:
Hotel: 903-758-7848
Ask for Christina or Rhoda if you have more detailed questions.
Our Valued Partners
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BECOME A SPONSOR
This historic event is made possible through the generosity of community partners and sponsors. Sponsorship opportunities are available for businesses and organizations looking to align with heritage, culture, and community impact.
Sponsor Deadline For Print Advertising: MAY 15th
Download Our Sponsor Packet Or Contact Us Directly
Food | Beverage Vendors
KJ's Chicken & More | Larry's Cajun Grill | Old Smokey's Bar B Que & More | Van Zandt Coffee
CONTESTANT INFORMATION
PERFORMANCE: 7 PM JUNE 20TH
SLACK: 9 AM JUNE 20TH
BOOKS OPEN:
JUNE 10TH - JUNE 15TH
10 AM - 8 PM
CALL: Lucile Jackson: (281) 217-3951
DRAW POSTED:
JUNE 16TH
ENTRY FEES MUST BE PAID IN CASH
Slack Contestants MUST pay entry fees by 8 AM
Performance contestants MUST pay entry fees by 5 PM
AWARDS:
Buckles will be awarded to event winners.All-Around Cowboy & Cowgirl buckles to highest money winner entered in two events.
ORDER OF EVENTS:
SLACK: Barrels | Jr Barrels | Steer Wrestling | Calf Roping | Team Roping | Ladies Steer Undecorating (If Needed)
PERFORMANCE: Section 1 of Bulls| Steer Wrestling | Ladies Steer Undecorating | Calf Roping | Barrels | Jr Barrels | Ranch Bronc | Team Roping | Section 2 of Bulls
For More Information:
Pat Hooper: (469) 254-2321
EVENT
ADDED
MONEY
ENTRY
FEE
STEER WRESTLING
$1,000
$100
RANCH BRONC
$1,000
$100
CALF ROPING
$1,000
$100
TEAM ROPING (CAN ENTER 2X)(WOMEN INCLUDED)
$2,000
$100/
PERSON
LADIES BARREL RACING
$1,000
$100
JUNIOR BARREL RACING
$1,000
$100
BULL RIDING (20 MAX ENTRIES
$1,000
$100
LADIES STEER UNDECORATING
$1,000
$100
Honoring A Legacy
For more than four decades, James Hooper helped shape the Juneteenth Rodeo into a lasting cultural institution rooted in resilience, competition, and community pride. His passion for horses, discipline in the arena, and commitment to preserving tradition created more than an event — it created a legacy.
Today, that legacy continues through his family and through Calico Heritage Enrichment Inc., ensuring that the rodeo remains not only a celebration of heritage, but a platform for opportunity and generational impact.
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“I've been gifted to be involved in rodeo all of my life, compliments of my father. I love the generational rodeo and honoring my father through the James Hooper Memorial Juneteenth Rodeo! Generations of Hoopers have been doing Rodeo a long time!”
- Pat Hooper, Son of James Hooper
45th Annual James Hooper Memorial Juneteenth Rodeo
As America marks its 250th anniversary in 2026, we reflect on the enduring pursuit of freedom and opportunity. The Juneteenth Rodeo represents a vital chapter in that story — celebrating heritage, resilience, and the ongoing expansion of access and possibility for future generations.